Pinay & Proud celebrates the modern-day Filipina

Who or what is a modern-day Filipina?

I am a Filipina and yet it is so difficult to quite put into words what the Filipina of today really is because she is many things. We see her in our female overseas foreign workers in all corners of the world, working as nannies, teachers, scientists, physical therapists, factory workers and even executives. We see her as an advocate, an artist, a mother, a social worker. The Filipina is in her elements in the 21st century.

Human Nature, in an effort to showcase the different facets of today’s Filipina, came up with the Pinay & Proud campaign to give tribute to the uniqueness of the Filipina woman.

They identified 4 traits that embody the Filipina:

1. Nurturing – one who encourages others to reach the full potential of their God-given talents

2. Courageous – one whose inner strength goes beyond selflessness and enables her to make sacrifices for family and country

3. Inspiring – a role model

4. Beautiful – not just outside but inside as well and who shines her light on everything and everyone around her

The result of the Pinay & Proud campaign was a roster of 15 outstanding women who have shown these 4 traits. The 15 women chosen came from different backgrounds (and ages). They had different skills, causes and goals. But they were all proud to be a Filipina.

But beyond just showcasing these admirable women, I think the message that we should all be taking in here is this: Every Filipina has the capacity to be like them. EVERY FILIPINA. No matter what age we’re at, it’s never too late to give of ourselves for others. These women never went out seeking recognition or reward. They just went out and did it when they discovered the need. We, too, just need to become sensitive to our surroundings because where we’re needed may be just there. We just are not SEEING.

From June 26 to August 5, 2012, the portraits of these 15 Filipinas will be found in different mall exhibits throughout the Metro. Try to catch it when you go shopping. The mall exhibits are:

Powerplant, Rockwell (June 26-30)
Trinoma Mall (July 2-8)
Shangri-la Mall (July 9-15)
Greenbelt 5 Mall (July 16-22)
Eastwood Mall (july 23-29)
Alabang Town Center (July 30-Aug 5)

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Yahoo! pays tribute to Pitong Pinoys

Yahoo! recently gave recognition to seven Filipinos (‘Pitong Pinoys’ in the vernacular) whose contributions in the realm of volunteerism and advocacy work made a significant impact in the lives of Filipinos. It is Yahoo!’s first initiative to celebrate patriotism and national pride among Filipinos. This recognition, for me, is so timely because, under an administration that was elected on a platform of transparency and good governance, there is a clear need to show the Filipinos that despite general cynicism stemming from scandalous revelations of corruption in all corners of society, there is no dearth of ordinary heroes.

During the launch, Yahoo! Philippines Country Editor Erwin Oliva related that they were wondering at first whether they could actually find 7 heroes. After the initial call for nominations some time in May 2011, they were surprised by the submission of hundreds of applications representing people from all walks of life, including simple folk who were doing community work without any prodding or thoughts of compensatory recognition. Those applications were eventually whittled down to the final 7.

What made this awarding ceremony particularly special was the fact that two good friends were among the 7 awardees: Jay Jaboneta and Anna Oposa.

Meet the Pitong Pinoy awardees who have chosen different advocacies to make life better for the ordinary Juan.

(L-R) J. Jaboneta, T. Leonor, J. Enriquez, A. Oposa, T. Saniel, H. Mendoza, A. Belonio

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