Havaianas Contest: Be a Happy Sole & See Brazil!

What is it about us Filipinos that make us one of the happiest people in the world?

In study after study, it has been found that it is not wealth that makes people happy. In fact, many of the unhappiest people live in First World countries and surrounded by abundance. According to the New Economics Foundation, an independent global think tank, Filipinos are the happiest souls in Asia and 14th worldwide. This new record makes the Philippines the only Asian country to be ranked in the survey’s top 20 – with more developed countries such as the United States and the United Kingdom ranking 114 and 74, respectively.

New research by Richard Davidson, Ph.D., of the University of Wisconsin found that humans have more control over their happiness than previously believed. 79% of Filipinos polled said they were happy with their family, religion, friends, love life and health. Surprisingly, even those in the D income bracket were also found to be part of the happy crowd despite their lack of material wealth.

These results seem to confirm a growing theory that happiness is really not found from external factors but felt from within one’s self.

In line with these happy findings, Havaianas decided to launch its Happy Soles campaign. Its flip-flops have stood witness to a significant part of many Filipinos’ happy moments — in the beach, the mall, family gatherings, vacations, and many more. What better way to celebrate happiness then than to give a Filipino and 3 friends the chance to travel to Brazil via its “Happy Soles Will Travel to Brazil” creative competition.

Brazil??? Yes, yes, yes! The land of samba and Mardi Gras and places like this —

Here are the mechanics.

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