Pinay & Proud celebrates the modern-day Filipina

Who or what is a modern-day Filipina?

I am a Filipina and yet it is so difficult to quite put into words what the Filipina of today really is because she is many things. We see her in our female overseas foreign workers in all corners of the world, working as nannies, teachers, scientists, physical therapists, factory workers and even executives. We see her as an advocate, an artist, a mother, a social worker. The Filipina is in her elements in the 21st century.

Human Nature, in an effort to showcase the different facets of today’s Filipina, came up with the Pinay & Proud campaign to give tribute to the uniqueness of the Filipina woman.

They identified 4 traits that embody the Filipina:

1. Nurturing – one who encourages others to reach the full potential of their God-given talents

2. Courageous – one whose inner strength goes beyond selflessness and enables her to make sacrifices for family and country

3. Inspiring – a role model

4. Beautiful – not just outside but inside as well and who shines her light on everything and everyone around her

The result of the Pinay & Proud campaign was a roster of 15 outstanding women who have shown these 4 traits. The 15 women chosen came from different backgrounds (and ages). They had different skills, causes and goals. But they were all proud to be a Filipina.

But beyond just showcasing these admirable women, I think the message that we should all be taking in here is this: Every Filipina has the capacity to be like them. EVERY FILIPINA. No matter what age we’re at, it’s never too late to give of ourselves for others. These women never went out seeking recognition or reward. They just went out and did it when they discovered the need. We, too, just need to become sensitive to our surroundings because where we’re needed may be just there. We just are not SEEING.

From June 26 to August 5, 2012, the portraits of these 15 Filipinas will be found in different mall exhibits throughout the Metro. Try to catch it when you go shopping. The mall exhibits are:

Powerplant, Rockwell (June 26-30)
Trinoma Mall (July 2-8)
Shangri-la Mall (July 9-15)
Greenbelt 5 Mall (July 16-22)
Eastwood Mall (july 23-29)
Alabang Town Center (July 30-Aug 5)

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