For three days last October 11-13, 2017, the largest gathering of marketing practitioners came together for the Internet Mobile and Marketing Association of the Philippines’ (IMMAP) second digital congress named DigiCon DX. This year, the congress focused on the culture envisioned to aid marketers in adapting to digitalization as reflected by its theme “DX: The Culture of Digital Transformation”.
Eduardo Mapa, Chairman of #DigiCon2017
So what was I doing here? Well, thanks to friends from the industry, I was invited as part of the media pool — which meant that I could attend sessions as a delegate and get some media access to boot.
This was a change I would not miss. As a blogger usually at the other end of the marketing campaign, I only experienced campaigns from the receiving end. At #DigiCon2017, it was actually a great chance to observe and listen to talks designed from the perspective of brands, advertisers, marketers and PR guys.
Have you ever noticed, in some malls that you go to, that the salesladies always wore high heels? Each time I noticed that, I would wonder how they ever got through the day. I know how my feet would hurt a lot in high heels during my corporate days.
Good news for them! The Department of Labor and Employment (DOLE) Secretary Silvestre Bello signed last August 25, 2017 Department Order (DO) 178 prohibiting employers from requiring their female employees to wear shoes with heels higher than one inch. In addition, if the shoes are an inch high, they should be wedge-type shoes.
I am compelled to write this piece, if only to document our ongoing struggle to make citizen engagement in the Philippines a NORMAL part of participatory governance. It is a constant uphill battle that is often tiring, makes me question why I even want to go on with a thankless job (oh, I do not even draw any salary so it is not a job!), and just go on with my peaceful apolitical life as it used to be before 2009.
I am one of the “14 bloggers” the Palace accredited to cover the 50th anniversary of the Association of SouthEast Asian Nations (ASEAN). The better phrase to describe us actually is “citizen advocates”. With me were Noemi Dado and Sonnie Santos from Blogwatch and an independent blogger-advocate, Tess Termulo, who is a practicing doctor in a government hospital. I cannot speak for the other bloggers who are not part of my usual circle of bloggers.
A Rappler article by Pia Ranada dated August 7, 2017, “ASEAN accreditation granted to 14 bloggers – Andanar”, contained statements which, in the absence of any qualification, makes me assume they were directed at all 14 of us who covered the recent ASEAN events from August 2-8. I will respond to each of Ms. Ranada’s statements below but first, I would like to say that not all bloggers are citizen advocates like me; conversely, not all citizen advocates are bloggers. I just happen to be all this rolled into one, including being a social media practitioner.
Most people who invest in financial products and buy insurance are in any of three stages in life: 1) starting to build a financial nest at the start of one’s career 2) growing wealth as one moves up in his career and has a family by then, and 3) preparing ahead for one’s senior years when the propensity to grow wealth starts diminishing and health-related expenses go up.
The three life stages and their needs
If you are one of these types of investors, you are in a good place. But…did you know that there is still a fourth life stage and yet, so many Filipinos miss out on preparing amply for it and it has a huge tax impact on the heirs? Here’s something to think about…
I may be biased but let me put this out here at the onset: ALL MOMS ARE INFLUENCERS.
My son graduated today from Ateneo. He is the last of my kids to do so.
I attended the Baccalaureate Mass this morning. Unlike the past graduations of my kids, the program for the Baccalaureate already includes the Commencement Address. In past graduations I attended, two different commencement speakers spoke on the 2 graduation days.
Batch 2017’s Commencement Speaker was Supreme Court Chief Justice Maria Lourdes Sereno, an Atenean herself. In his introductory remarks, Ateneo President Fr. Jett Villarin, S.J. told us that Chief Justice Sereno was his classmate in Philo 103.
Chief Justice Sereno said that she already had a prepared speech that, in her words, was “more lighthearted and general”. But with martial law being declared in Mindanao, she discarded that speech and made this one. I am glad she did. It was powerful, moving, and inspiring!